Alaska Air Group’s Strategy to Attract Top Talent and Enhance Employee Retention

About Alaska Airlines

Alaska Air Group, a premier airline corporation known for its commitment to customer service, safety, and sustainability, operates a fleet that serves numerous destinations across the United States and beyond. With over 23,000 employees, the company has been dedicated to creating an inclusive work environment and delivering exceptional service. However, Alaska Air Group faced significant recruitment challenges, including attracting top talent in a competitive market, ensuring cultural fit, and enhancing employee retention rates.


The Challenge

As Alaska Air Group continued to expand its operations, the company encountered several obstacles in its recruitment process:

  1. Attracting Industry-Specific Talent: The aviation industry requires highly specialized skills, making it challenging to find qualified candidates.
  2. Cultural Fit: Alaska Air Group places a high emphasis on its company culture, necessitating a recruitment process that identifies candidates who align with its values.
  3. Employee Retention: The competitive nature of the aviation industry made retaining top talent as crucial as attracting it.
  4. Recruitment Efficiency: The traditional recruitment methods were time-consuming and often did not yield the desired quality of candidates.

What did do?

Streamlining Recruitment provided Alaska Air Group with a user-friendly platform that made it easy for employees to refer candidates, significantly speeding up the recruitment process. The platform’s automation tools also helped the HR team manage referrals more efficiently, freeing up time to focus on other strategic initiatives.

The Results

Increased Talent Pool

The number of qualified candidates applying for positions increased by 35%, thanks to the broader reach of the employee referral network.

Improved Recruitment Efficiency

The time to fill open positions was reduced by 45%, enabling Alaska Air Group to meet its staffing needs more rapidly.

Enhanced Company Culture

The referral program strengthened the company's culture, with employees feeling more invested in the success of their referrals and, by extension, the company.

Higher Employee Retention Rates

Employee turnover decreased by 25% within the first year of implementing the referral program, attributed to better-matched hires and increased job satisfaction.

Features and services we offered to Alaska Air Group

Employee View
Admin View
Social Media Share
Virtual and Classroom Training
Portal Customization
Single POC for all needs

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