Laura Bevier, Recruiting & Campus Relations Manager at the Learning Care Group administrates the Employee Referral Program.
Their referral program spans seven subsidiaries with over 900 locations. The subsidiaries represent a diverse workforce comprised of 23,000 administrators, educators, custodians, cooks, and bus drivers.
Laura presides over a group of 15 recruiters and administrators who promote the program to their employees and manage the referrals they produce.
The Challenges
Prior to implementing EmployeeReferrals, referrals were submitted via email and tracked in excel spreadsheets.
To make matters worse, employees were instructed to submit a referral after a hire was made. This created an opportunity for fraud with some employees claiming to have referred people they didn’t know.
Identifying fraud.
- Engaging employees at the subsidiary companies
Getting buy-in from local school
Consistent enforcement of the referral policy
Paying out referral bonuses in a timely manner
Providing feedback to the referring employees
Prompt recruiter follow-up with referrals
The Solution
- The creation of a single referral program that spans each subsidiary
- The rejection of false referrals
- Desktop & mobile referral portal
- Referral bonus tracking and payouts
- Employee engagement and training
- Hiring manager engagement and training
- Automatic job hosting on Facebook
- Feedback for employees on the status of their referrals
- Direct recruiter access to referrals
Implementation and usage
The Learning Care Group referral portal has been frequented by over 30,000 visitors in 2,000 cities across the United States. The platform has seen steadily increasing adoption since launch with over 3,200 referrals to date.
The corporate HQ in Novi, Michigan receives the most activity with schools across the United States receiving more or less equal usage as well.
Retention
Learning Care Group’s average referral hire will stay with them 2 years, as opposed to 9 months for their other hires.
Because their referral hires stay 160% longer they reduce the total recruiting and training costs by 60% for each hire that is made.
Social Shares
Over 1,900 employees are active participants in their referral program and have created over 3,300 social media posts in the past 18 months.
